Lieuwe Custom Boards is a kiteboarding brand fully dedicated to creating high-performance, custom-made kiteboards. Their boards are used all over the world, as are their team riders—who’ve achieved impressive results. One of them placed first at the Red Bull King of the Air world champion ships, and the current Dutch women’s champion in big-air kiteboarding is also part of the team.
I work with Lieuwe as their resident artist. I design illustrations for both their regular board line-up and fully custom boards. For the custom boards, we translate each client’s personal story and preferences into a unique design that reflects their character as a rider.
My role goes beyond illustration. I contribute to the development of concepts for campaigns and collections, and I design graphics for the regular boards and special series. I’m also involved in shaping Lieuwe’s visual branding this includes merchandise, packaging, social media animations, and campaign visuals. On top of that, I provide technical support during production, ensuring each design is brought to life as it was intended, both creatively and practically.
